We grow & invest in digital businesses.
As a high growth business, you need to work with people who’ve seen it before. We’ve worked with some of America’s best brands & fastest growing companies and now we want to help you become one of them.
What We Do
We provide a comprehensive suite of growth solutions tailored to meet the unique needs of brands aiming to elevate their market presence. With specialized expertise in agency services, fractional support, and venture exploration, we deliver end-to-end strategies designed to scale brand impact, drive revenue, and optimize customer engagement. Our data-driven approach and deep industry knowledge ensure that each service is customized to unlock sustainable growth, no matter the stage or size of the company.
We believe that genuine growth happens when partnerships are built on shared goals, transparency, and results. Our approach goes beyond traditional marketing—rather than focusing solely on ad spend, we immerse ourselves in understanding each client’s unique business landscape, aligning our strategies with their long-term objectives. Our team combines technical mastery with creative problem-solving, using advanced analytics and cutting-edge martech to drive scalable, sustainable growth. By integrating seamlessly with internal teams, we ensure that every campaign, strategy, and decision we make is data-driven, customer-centered, and designed for measurable impact. We’re a partner invested in your brand’s success, offering the expertise, flexibility, and commitment to adapt as you grow.
Agency Solutions
Our performance agency provides comprehensive growth marketing solutions that drive results. From paid search and social media management to SEO and content marketing, we combine analytics with creativity to deliver impactful campaigns. Our data-informed approach and access to a network of top-tier specialists ensure that every initiative contributes to long-term success.
Fractional Services
We offer fractional marketing and growth support, giving early-stage businesses the leadership and expertise they need to scale. Our fractional services include strategic roadmap development, customer lifetime value optimization, budget planning, and team establishment. We help clients extend their runway by aligning resources and strategies for maximum impact without the need for full-time, in-house hires.
Venture Exploration
Beyond typical consulting, our venture exploration services guide clients through market entry and product-market fit validation. Using paid search, audience segmentation, and customer journey analysis, we assist brands in expanding their reach. With a commitment to evidence-based decisions, we empower companies to confidently venture into new markets with tailored strategies that build both traction and loyalty.
Who We Are
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Curt Correll
FOUNDER
After 3 years marketing Fortune 100 companies, Curt founded UpRight in 2018 to bring enterprise-level marketing talent to startups & small businesses. He started it as a side hustle with the aim to harness advances in martech and machine learning to enable world-class marketers to scale their impact.
As a serial entrepreneur with ventures ranging from newsletters to ecommerce stores to service businesses, Curt loves entrepreneurs & is passionate about helping small businesses scale profitably, helping brand new businesses with the cold start problem & established industry leaders grow their digital sales by more than 50%.
An avid runner, with a penchant for working outside, Curt lives in Charlotte, North Carolina with his wife Rebekah.
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Patrick McKendry
CEO
A psychologist from his studies at Wake Forest University and a technical marketer by trade, he operates at the intersection of human behavior and digital technologies. Prior to UpRight, Patrick worked as a central resource at Red Ventures rotating in to industry-leading brands to modernize media operations through technology, improved processes, and personnel upskilling.
A firm believer in the contributions of small to medium businesses to innovation and economic strength, Patrick realized that this same type of media consulting could help to significantly accelerate the growth of this market. Excited by the vision of UpRight, he joined in 2023 to establish the agency for performance marketing and fractional leadership services with the goal of increasing the availability of premium services to the broader market.
An habitual hobbyist, Patrick enjoys woodworking, experimenting with various coffee brewing methods, perfecting his sourdough recipe (it's so close), and writing about organizational psychology.
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Rachel Malone-Olson
CMO
Rachel leads with a unique blend of strategic vision, technical expertise, and empathetic leadership. Having grown her marketing roots in the agency world, specializing in paid social; she expanded into managing cross-functional performance, brand, creative, and product teams to drive results for globally renown brands and start-ups alike.
Rachel's ability to excel in both technical and strategic realms makes her a high-level contributor in virtually every room she enters. Her deep understanding of and appreciation for the diverse, nuanced functions of a successful organization have enabled her to build strong, collaborative relationships across departments. From guiding team members in executional marketing to advising on product management and business leadership, Rachel consistently provides constructive challenges, motivational support, and musical theatre memes.
Originally from Minnesota (SKOL), Rachel now resides in Charlotte and as such, practically lives at the pool with her two young daughters.
Who We’ve Worked With
We specialize in driving results for Lead Generation and eCommerce brands, delivering targeted strategies that convert and retain customers in highly competitive markets. While these areas are our expertise, our experience spans a broad range of industries—from home services and healthcare to financial services, consumer goods, and beyond. Whether it’s accelerating lead flow, optimizing acquisition costs, or scaling direct-to-consumer revenue, we tailor our approach to fit the unique goals of each client. No matter the industry or objective, we are passionate about crafting data-driven, high-impact strategies that fuel sustainable growth.
“I can't recommend my experience with Curtis, Rachel and the URG team highly enough. As a CMO, I've hired them multiple times over the years and they've over-delivered every time: providing swift, thoughtful expertise around paid marketing - both strategy and execution - and embedding seamlessly within my teams. I trust URG equally auditing a setup in Google Ads as I do in troubleshooting integrations as I do consulting on team structure and talent. Every time I've worked with URG, I've forgotten they're not full-time employees; a commitment to going above and beyond is deeply entrenched in their operations. If you're a high-growth, fast-paced, analytically rigorous business, hire them.”
Briana Severson, SVP @ TodayTix Group
“UpRight Growth Company has been an instrumental partner in our growth from day one. Their team consistently delivers innovative ideas, strategic insights, and actionable recommendations that have directly contributed to our success. What sets them apart is their adaptability – they've seamlessly pivoted with us as we've evolved as a tech-forward painting company, always staying ahead of the curve and aligning with our needs. Their expertise in paid media has been a game-changer, and we couldn't have asked for a better partner in driving our growth. Highly recommend!”
Dakota Milner, Growth @ Craftwork